“The Reform of Product Design is a call to liberate designers from trends that oppress true creativity. Only the design community, those who live and breathe design, has the authority to innovate and create, free from external impositions. This reform is a structural shift, redistributing power, economic growth, and political change, breaking free from commercial pressures and the “less is more” mantra. It’s about empowering designers to shape their own legacy, based on authenticity and freedom.

This movement is an act of historical courage, paving the way for a new future of design, where true creativity is recognized and exploited no longer.”